Live without more — The science of denim

Jeans have come a long way - from a workers uniform symbol to symbol of youth rebellion fashion statement, they definitely mark the culture of the last 140 years. We can thank it to Jacob David and Levi Strauss who created the first pair of jeans after being asked to produce a pair of sturdy pants that could resist hard work. Jeans are actually made out of denim - a highly durable material made from cotton, and that is why they were used by people that needed clothes that would last long. However, jeans have evolved in the last years...

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Whether you know it or not, if you’re a bloke in this country your choice of outlets to buy new clothes are more than limited compared to our North American or European cousins. Here we look at the denim options available in Australia and why the guys are getting a raw deal in the denim department. We've broken the market into three distinct categories - each with their perks and tricks.

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