We make jeans because the others out there are either too expensive or poor quality.

Ours are neither

As seen in

  • Boss Hunting
  • Hey Gents
  • Man of Many

“Great Jeans, fantastic selvedge denim, so good I bought a second pair - they go with everything. Well worth the price” — Peter

Shop Jeans

We made what we couldn't find

We simply couldn't find a durable, high quality jean at an affordable price in Australia. Those from overseas were not only very expensive, but always too thick and heavy for Australia's warmer weather.

Organic illustration


better for everyone

Free from insecticides, pesticides and modified seeds, this
 cotton is better for both your skin, and the environment not to mention the communities that produce it.

Selvedge illustration


without the price tag

Selvedge is a premium grade denim, usually reserved for the most die hard denim aficionados and hence, usually comes with a hefty price tag. We've brought the cost down to a fraction.

Lightweight illustration


Crafted for aussie summers

Don’t melt in heavy denim designed for winters in Europe. Weighing only 10 ounces per square yard (rare for a premium denim), we've kept our warm Australian weather top of mind.

“Excellent attention to detail, some lovely olive stitching and bar tacking. The selvedge is really great quality. Lightweight as stated, but has all the details a denim connoisseur could ask for. A kind and friendly company to deal with too, and Australia based which is a total bonus!” — Mark C

Choose your size

Selvedge + Lightweight + Stretch

Defining a new standard


Need tees too?

meet multiples

Jeans. Tees. They just go together. So we made it easier to buy them at the same time. Get up to 50% off tees when you purchase jeans at the same time.

How it works

10% off for Members

Everything, always, forever

Unlike other online shops, we give you 10% off the marked price every single purchase. Not only the first time.

Join us