Transparency

Let's face it, there's practically no trust left for the clothing industry. Multi-billion dollar brands exploit poorly paid workers in developing countries and low-grade textiles are given high-grade marketing campaigns in order to add markups of anywhere between 300-500%. It's a rort.

WHERE YOUR MONEY GOES

So maybe you'd like to know where your money goes when you purchase a pair of our jeans. Below is a break down of how we've calculated the asking price for our newest batch.

Production (CHINA)

Materials
21
Labour
33
Shipping & Duty
6
$60

Business (AUSTRALIA)

Labour
24
Marketing & I.T
23
Postage
10
GST
15
$72

Profit

Margin ($)
33
Margin (%)
20
Markup (%)
25
= $165

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